Beyoncé joined forces with Verizon to showcase her ability to "break the internet" during Super Bowl LVIII on Feb. 11. The highly talked about moment, alongside Usher's R&B-driven Super Bowl Halftime Show, captivated audiences on the league's big day. While football and celebrities took the spotlight in Las Vegas, the commercials also played a significant role in attracting viewers. Brands like E.l.f. Beauty, Temu, Dunkin', and Verizon pulled out all the stops, leaving consumers eagerly watching throughout the matchup. The Verizon ad sparked chatter centered around Beyoncé's star power and her ability to ignite social media frenzy. During the commercial, the Houston native tried various ways to overload Verizon's wireless network with the buzz only she can generate. Her attempts to captivate the masses included her rendition of Barbie, "Bar-Bey," journeying to space, and even running as the "Beyoncé of the United States." The spot concluded with the statement, "Okay, they're ready, drop the music." This move prompted fans to scramble between streaming platforms and apps to access Beyoncé's new music, which was mentioned casually during the Super Bowl ad. Eventually, fans were delighted by a surprise release from the singer, including a March 29 date for Act II, the follow-up album to "Renaissance" and the second installment in a planned trilogy. It seems that Beyoncé will be returning to her Southern roots with two new country-inspired songs titled "Texas Hold 'Em" and "16 Carriages." In addition to her impressive creative endeavors, Beyoncé has proven herself to be a savvy businesswoman. The collaboration with Verizon serves as a prime example of her ability to entertain while collecting her coins. According to a post by Boardroom on Instagram, the cost of advertising during America's biggest game has significantly increased over the years. In 1967, a 30-second slot would cost a brand $42,000. Today, that price tag has skyrocketed to $7 million for 30 seconds. Considering the Verizon ad had a total run time of approximately one minute, the communication technology company may have spent around $14 million on the commercial. Although it has yet to be confirmed, rumors are circulating that Beyoncé received a whopping $30 million payout from Verizon for the collaboration. Furthermore, Beyoncé is set to make her mark in the haircare industry with the launch of her new venture, Cécred, on Feb. 20.