Cat Burns, the 23-year-old UK chart-topping musician, has shown that staying true to oneself is the key to success.

She rose to fame after sharing acoustic covers and original songs on social media, eventually becoming one of the first British TikTokers to be signed by a major record label just seven months after joining the app. Burns has since toured with Ed Sheeran and collaborated with Sam Smith. She recently partnered with JD Sports and New Balance for a campaign promoting New Balance's new 9060 sneaker, a collaboration that holds sentimental value for Burns as she used to shop for New Balance sneakers at JD Sports during her childhood.

In an interview with Hypebeast, Burns expressed her gratitude for the natural and genuine relationship she has with New Balance, a brand she has been wearing since her early teens. She also discussed her love for the comfort and style of the new 9060 silhouette and hinted that she will be wearing them frequently, possibly even on stage.

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Burns' music has been praised for its depth, soul, and maturity. She credits her musical influences to her mother, who played various songs from the 80s and 90s around the house. As she got older, she found inspiration in artists like Ed Sheeran, Tori Kelly, and gospel singers. Burns recently released an acoustic version of her song "know that you're not alone" to showcase a different vibe and allow the song to exist in multiple interpretations. She also shared her appreciation for the city of Manchester, where she performed at JD and New Balance's 9060 launch event, highlighting the city's rich musical history and the warmth of its people. Burns' personal style varies depending on factors such as weather and mood, but comfort is always her priority. She believes that feeling confident in what she wears translates into her stage presence.

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Burns has an upcoming single titled "alone" that explores the fear of being alone and the journey to finding love. She drew inspiration from a friend's experience and wanted to create an anthemic song that offers hope to those who may feel like they will never find love. As she prepared for her performance at the launch event, Burns shared her approach to performing, focusing on connecting with at least one person in the audience and embracing the learning process that comes with being in the early stages of her career. Fans can discover the latest New Balance 9060 collection at JD Sports.