In 2006, Yo Gotti released the track "That’s What’s Up (Intro)," which has become a cultural anthem for many in his hometown of Memphis, TN. The song serves as an open letter to both his fans and detractors, offering insights into his identity, experiences, and the impact he was making at that time. The opening lines of the song lay the foundation for Yo Gotti's journey towards success. While "That’s What’s Up (Intro)" may have been a significant introduction, Yo Gotti, born Mario Mims, actually entered the music scene in 1996 with his first project, "Youngsta’s On A Come Up," using the moniker Lil Yo. Over the years, Yo Gotti has produced hits such as “Rake It Up,” “I Know,” “Law,” and “Down in the DM,” collaborating with prominent artists like Nicki Minaj, Moneybagg Yo, Chris Brown, and Lil Baby. Despite achieving commercial success as a rapper and entrepreneur, his upbringing was marked by harsh realities. Yo Gotti witnessed his mother and aunts resort to selling drugs to make ends meet, instilling the idea of material wealth in his mind from a young age. While his early exposure to a lavish lifestyle was fleeting due to the consequences of illegal activities, it fueled Yo Gotti's drive to establish a sustainable career and financial stability. Guided by advice from mentors like Jay-Z, he has redefined the role of an executive in the music industry, leveraging his business acumen to amass a net worth of $100 million. Beyond his personal success, Yo Gotti is committed to creating generational wealth for his family. With a strategic approach to investments and business ventures, he aims to secure a lasting financial legacy akin to established dynasties like the Waltons of Walmart. In addition to his music career, Yo Gotti founded Collective Music Group, formerly known as Cocaine Muzik Group, providing a platform for local talents from Memphis. He has expanded his interests into various industries, including owning a soul food restaurant, Prive, and making investments in gaming, real estate, cryptocurrency, and sports as a part owner of the D.C. United soccer club. Looking ahead, Yo Gotti continues to work deliberately towards expanding his financial empire, emphasizing the importance of patience and long-term planning in achieving sustained success and prosperity.