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TECHNOLOGYFASHIONGAMINGMusicCultureFILM & TV
Metalwood Studio Partners with FootJoy to Launch the Highly Anticipated "Executive" Premiere Series
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FootJoy's popular NRG releases are receiving a fresh makeover thanks to Metalwood Studio, based in Los Angeles. The Premiere Series Field LX silhouette is the latest creation from this collaboration, sure to excite fans of both brands. In a surprising partnership last year, Metalwood Studio and FootJoy joined forces to create a unique collection. While FootJoy has previously collaborated with fashion-oriented brands like Todd Snyder and Jon Buscemi, Metalwood Studio brought a distinct streetwear aesthetic to the table, reminiscent of LA skate and streetwear labels. The standout design from their collaboration was the "Above Snakes" shoe, a western-inspired saddle shoe with faux snakeskin accents. This season, the collaboration takes a more understated approach with "The Executive" shoe. The design is a business casual take on the Premiere Series Field LX, a new variation of FootJoy's popular Field model. The shoes feature a brown wicker-like mudguard atop a light full grain leather upper, creating a sophisticated yet versatile look. The campaign imagery showcases the shoes in an office setting, styled with vintage jackets and slacks for a charmingly retro feel. In the visuals, friends of the brand are seen practicing their golf swings while surrounded by water coolers and fax machines, highlighting the historical connection between the sport of golf and corporate America. To celebrate the launch, Metalwood Studio will be hosting an event on February 12 during the week of the Genesis Invitational at its Los Angeles storefront. Limited stock of the Premiere Series Field LX will be available for purchase at the event, with online sales starting the following day on Metalwood Studio's website. Golf enthusiasts and fashion aficionados alike won't want to miss this opportunity to own a piece of this exciting collaboration.
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